When a legendary DJ opened a popular women’s clothing shop
This Australian-born DJ was establishing himself as one of the most recognisable voices in broadcasting when he spent time away from his radio shows to open a new women’s clothing shop in Watford.
Having first presented Pick of the Pops in September 1961, Alan Freeman had been hosting the iconic radio show for just over a year when he visited town in November 1962 to open the High Street branch of Etam.
‘Fluff’, as he was nicknamed, was snapped by a Watford Observer photographer in very familiar territory talking to those outside through a microphone as he was presented with a pair of scissors on a cushion to cut the ribbon.
Watford Observer: The DJ is presented with a pair of scissors on a cushion
The DJ is presented with a pair of scissors on a cushion (Image: Watford Observer)
Freeman was then snapped inside the shop, toasting the opening with customers in front of the ‘housecoats’ section.
Watford Observer: ‘Fluff’ pours a drink for a customer
‘Fluff’ pours a drink for a customer (Image: Watford Observer)
Although the Etam name vanished from the British high street when it was sold to Philip Green’s Arcadia Green, it has been trading for more than a century and continues to thrive in France and elsewhere.
Watford Observer: Cheers!
Cheers! (Image: Watford Observer)
