Super Bowl 2025 ads are available to watch now, before the game.
As the NFL, fans, and companies prepare for Super Bowl 2025 and the Kendrick lamar halftime performance, they are launching game day advertising campaigns. There are a number of ads, including some AI-themed ones, for beer, food, services and tech. A PSA on the importance of using the bathroom is also included.
From nostalgic throwbacks like the Muppets gang, to golden-age women going on joyrides, to fans-turned-ad-stars, the ad parade has begun (and a few celebrities show up wearing and doing goofy stuff, too). We can’t yet confirm which movie trailers will drop on Sunday, but check out these commercials to warm up for the big game.
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: Fox Sports Will Stream the Super Bowl in 4K for Free on TubiInstacart: Brand icons on a sprint
In a Super Bowl first for the company, Instacart is airing its We’re Here ad that marches out a cast of grocery brand celebrities like Chester Cheetah, Jolly Green Giant and Old Spice Guy. Apple TV Plus: Duhpocalypse film
Apple’s streaming service promotes a brand new movie, but we will not spoil the surprise. Seth Rogen, Johnny Knoxville, and Kathryn Hahn all appear. This is a gross video.
Disney Plus: No joy really sucks
Disney’s 60-second ad explores what it’s like without joy using clever wordplay. What if Bart had never done Sey-mour Butts, asks the streamer? What if there were no murders in the building? This ad is a shorter version that will be shown on game day. Check out the cut. WeatherTech: Born To Be Wild
There’s no need to imagine what can happen when four flirty seniors hit the road in an ’63 Lincoln convertible. Coors Light is a great way to beat the Monday blues. Gather ’round for these slow-moving sloths and a case of beer.
Uber Eats: It’s Super Bowl L-I-C-K-S
According to Matthew McConaughey, football was created to get us to buy food — wings, Caesar salads, apple, steaks — you name it. The conspiracy theory unfurls in this spot, which includes appearances from Sean Evans, Kevin Bacon, Charlie XCX, Martha Stewart and Greta Gerwig.
Google Pixel: Gemini’s mock interview
In this Pixel 9 ad, Google’s Gemini AI feature helps a dad prepare to land his “dream job,” but the conversation tugs at the heartstrings and makes you wonder if he’s already doing the job he loves most.
Dunkin: Get ready for the big game reveal
Ben is back with his DunKings Tracksuit to bring back the band. Affleck’s younger brother Casey is joining him in a sequel of the 2024 Super Bowl advertisement. Jeremy Strong, a former Succession actor and notorious method performer is a recent addition to the group. And judging by this teaser he seems to be taking his job very seriously. He’s using that extra cash for important stuff!
Bosch: Putting muscle into home appliances
Antonio Banderas and “Macho Man” team up for a Bosch home appliance spot that involves might, know-how… and dancing? He uses the extra money for important things!
Bosch – Putting muscle in home appliances
Antonio banderas and “Macho Man”, who are both actors, team up to create a Bosch appliance commercial that includes might, know how… and dancing. The company did receive permission from Randy Savage, “Macho Man”, to create this ad. Taco Bell: Fans become famous
In the teaser of the big game ad for the fast-food joint, Doja Cat is seen photobombing Taco Bell customers. She then gets scolded. Final version of the ad will include photos taken at “drive-thru cameras” by customers. Angel Soft’s commercial: “Take a bathroom break”
Advertising spots for Super Bowl ads are reportedly worth upwards of $8 million. This makes the Angel Soft commercial very interesting. The toilet paper company uses its ad space to provide viewers with an excuse to go to the bathroom. Well played.
Dodge Ram: Goldilocks up to old tricks
Twisters star Glenn Powell — who drove a Dodge Ram in the movie — yucking it up as Goldilocks in a zany Dodge Ram Super Bowl ads. Add a majestic blonde wig and Van Halen’s Panama and you’ve got yourself a winning combination.
Mountain Dew: Seal’s lime kiss from a rose
Mountain Dew’s original teaser ad showed a quartet of seals warming up their voices as singer Becky G and the “Mountain Dude” float on a boat nearby. The full ad features Seal’s (the person) head on the body (the animal) of a seal. The slippery fella sings a new rendition of Kiss From a Rose. Watch it now, and again when the mammalian monstrosity shows up in your nightmares.
Squarespace: Barry Keoghan delivers
Fans of the 2022 film The Banshees of Inisherin will enjoy this Ireland-set ad, which stars Barry Keoghan and a donkey (it’s not the mule from the movie, though). In the spot, Keoghan tosses laptops with pre-made Squarespace websites like newspapers before appearing to walk on air with his animal buddy.
GoDaddy: Get into AI
GoDaddy tapped Walton Goggins to help get the word out about its new suite of AI tools, GoDaddy Airo. Walton Goggins Goggle glasses are also owned by the actor. He uses GoDaddy’s marketing tools to promote small businesses. While we’re talking about these Goggle Glasses, I suddenly want a pair.
Reese’s: Fans risk it all
Reese’s is going big for its Chocolate Lava Big Cups. The lava in the Super Bowl spot is flowing from a huge volcano. Fans of the peanut butter-chocolate treat are so mesmerized by the deliciousness of it all that, in a sheer collective act of madness, a mob is found running toward a flow of piping hot magma.
Ray-Ban Meta glasses: It’s Chris, Chris and Kris
Chris Hemsworth and Chris Pratt get into a little bit of expensive trouble using Ray-Ban’s AI-powered Meta glasses.
Doritos: Alien abduction
Doritos let the fans get in on the delicious action by letting them submit and vote on self-made ads. Aliens want to know all about Doritos in this winning bit from Dylan Bradshaw and Nate Norell.
NerdWallet: Genius beluga
NerdWallet released an extended cut for its ad, and it features a talking beluga whale that sounds a lot like Emmy winner Kieran Culkin. He’s helpful but not afraid to toss out a couple insults.
Rocket: Wants to take you home
The mortgage lender teases a longer game-day ad that includes children and parents with them of bringing “Americans home. “
Booking.com: Muppets rule
The Muppets are back on TV. This is still a great commercial even if it’s for Booking.com. They deliver all the hits: Kermit plays the banjo, Animal goes nuts in the sand, Miss Piggy is fabulous as ever, Statler and Waldorf continue to hate everything and The Great Gonzo zooms in on a jetpack to put a nice button on the end.
Bud Light: Beer cannons in the cul-de-sac
Post Malone, Shane Gillis and Peyton Manning want to have a good time partying with their neighbors. They invite their neighbors by launching beer bottles onto their doors.
SToK Cold Brew: Channing Tatum as coach
Channing Tatum steps up (wink, wink) as a special coach to whip the Wrexham AFC team into shape with the right moves, but are they right for the field? It’s possible that the SToK Coldbrew is what has him breaking out into his Magic Mike choreography.
Pringles – Mustaches in motion
What have Nick Offerman James Harden, and Andy Reid got in common? The mustachioed men are a group of mustachioed guys who have their facial hair flying after Adam Brody discovers that the snack table has run out of Pringles. Brody honks into the can to “Stache up” and ignites a whiskery cry for arms.
Hellmann’s: When Harry Met Sally
Three-and-a-half decades after Billy Crystal & Meg Ryan revolutionized the romcom genre with When Harry Met Sally they have reunited in celebration of Hellmann’s Mayonnaise. This spot re-creates that one scene from the movie — you know the one.
Google Workspace: Spotlight small businesses
Google’s new 50 States, 50 Stories ad highlights small businesses around the country and how they’re using its Gemini AI to grow their endeavors.
Nerds: Candy with Shaboozey
A Bar Song (Tipsy) singer Shaboozey covers What a Wonderful World and runs into a load of candy characters in this commercial for Nerds Gummy Clusters.
Homes.com: Not an ad
Schitt’s Creek star Dan Levy tees up a Super Bowl Sunday ad that is possibly not an ad for Homes.com.
Little Caesars: Eyebrow-raising
Eugene is in an ad that appears to be for Little Caesars Crazy Puffs. Should we be concerned?
Michelob Ultra: Pickleball hustlers
Willem Dafoe and Catherine O’Hara are an intimidating pickleball duo looking to hustle free Michelob Ultra out of unsuspecting competitors. They are formidable when you watch them beat one opponent after another. NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA superstar Sabrina Ionescu are no match for them.
Stella Artois: Twinning formula
Soccer legend David Beckham discovers he has a twin brother, aptly named Other David, in this quirky Stella Artois ad. Matt Damon portrays his long-lost brother. Ben Affleck should be nervous. Ben Affleck should be nervous.
Budweiser: Bring on the Clydesdales
The Clydesdales are back! The star of the show is a tiny foal. This spot is not about the Chef Boyardee commercial with the rolling ravioli can. You’ll definitely be watching this commercial if you are streaming the Super Bowl for free. Haagen-Dazs : Slow Life
Fast & Furious stars Vin Diesel and Michelle Rodriguez rev up their engines to promote the ice cream but change things up by switching up for a more “slow” life.
Busch Light – Going around in circles
In order to celebrate the great outdoors, Busch Light is encouraging people not to go in circles when they’re in the woods. Nascar driver Ross Chastain disagrees with Busch’s goal of guiding.
Spruce – It’s OK to let the dogs go
Bunny, the “talking dog” deejays for a pups party where you can run on the lawn. Why? Procter & Gamble claims that its Spruce weedkiller is safe for dogs and humans. Let the dogs out!
