Nazara launches gCommerce with ONDC Network in India
The companies claim that gCommerce, an innovative platform for in-game monetization that integrates ecommerce seamlessly into games, is a new in-game monetization. Walmart and other companies in the West are also using it more. The integration is designed to help Indian game developers overcome a perennial challenge: low conversion rates for in-app purchases (IAPs) and low yields from advertisements. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving ecommerce landscape and providing developers with new, scalable revenue streams.
This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.
Creating value for developers and gamers
ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration allows users to make informed decisions while continuing their gaming journey. T Koshy said that the ONDC Network’s versatility in supporting different industries and use-cases is a testimony to Nazara joining the Network to launch gCommerce. Stay informed! Subscribe to receive the latest news daily.
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