Beetlejuice Beetlejuice scares up a strong opening weekend
It’s officially September, and for the first weekend of the month, Beetlejuice Beetlejuice was the record-breaking, box office winner.
Warner Bros. and Tim Burton’s horror-comedy sequel opened to $145.4 million. Variety reports that the majority of this came from domestically where it started its theatrical run at $110 million. It is the second biggest September debut ever, behind 2017’s It Chapter One’s $123 million (and ahead of It Chapter Two’s $91 million in 2019). For 2024 overall, it’s the third-best domestic opener of the year behind Deadpool & Wolverine’s massive $211.4 million start and Inside Out 2’s $154.2 million.
There’s been a big marketing push behind Beetlejuice Beetlejuice over the past several months, and renewed interest in the larger franchise. It’s not just that people are rewatching the first film, but Burton’s entire filmography. The 90s animated series has recently been released on Tubi to coincide with the release of the sequel. The film’s stars are also to be credited. People love Winona, Michael Keaton and Jenna Ortega. Jenna Ortega in particular, thanks to the Wednesday and Scream sequels. It’s not surprising that people have taken the Juice. On September 13, Blumhouse’s Speak No Evil reboot will be released in theaters, along with the first three episodes from Dandadan and Lionsgate’s comedy action The Killer’s Game. Megan Fox’s sci-fi horror film Subservience, as well as a day-long run of the first three episodes, is also coming to cinemas. The following week, on September 20th, we have the animated prequel Transformers One. Demi Moore and Margaret Qualley’s The Substance and Halle Berry once again protecting children in Never Let Go. Finally, September 27 will close things out with Hellboy: The Crooked Man, The Wild Robot, Azrael, and Megalopolis.
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