Avataar launches new AI-generated video tool for creating videos for products
Companies building products around these models claim that anyone can make a snazzy promo video if they have some images or recordings — and videos usually perform better than static images or documents. Companies building products around these models are claiming that anyone can make a snazzy promo video if they have some images or recordings — and videos usually perform better than static images or documents.
Peak XV and Tiger Global-backed Avataar released a new tool on Monday called Velocity. The tool creates videos based on product links. This startup is using tools that are similar to those used by video creation software like Lica and Sythesia. Since video creation is expensive, companies cannot make videos for every purpose. Sravanth Aluru, a former Microsoft employee and Deutsche Bank employee, founded Avataar in 2015. The company has raised more than $55 million and previously focused on interactive experiences, AI powered imagery, and 3D model for ecommerce. The company claims that 3D experiences and models have a better conversion rate than videos. The company said that videos are more popular because they attract a larger audience. Avataar had to use people to create videos for these brands at the time. The company started testing its fully automated Velocity tool in September 2024.
Its tool is already being used by HP, Victoria’s Secret, Lowe’s, Newegg, Marina, TVS, and Bajaj to generate various product videos.
Avataar said that while brands use its services and tools to create customized videos for their flagship offerings, Velocity will be handy in creating product clips for products that aren’t strategic enough to get a video creation budget. Velocity could be used to create videos for entire catalogs. This would improve customer experience and also drive better conversion through motion and storytelling around the product,” Aluru told TechCrunch.
The company also has an API that companies can integrate with their platforms to create product videos for automatic listings.
Aluru said that Avataar’s models or solutions differ from others because they have collected a lot of data about products through 3D rendering. He said that brands cannot afford glitches when it comes to product videos. The company has taken care of this. We would use our tool to highlight the different attributes between a hammer and a smartphone. The company has also built guardrails to ensure brand safety and to prevent product inaccuracies. A model can then check the creations and reject them. Scaling video is smart because it is proven to drive engagement and conversions. There are several companies that already address aspects of this area, such as generating backgrounds or after-effects. Others offer product renders at different angles, photorealistic shadows, and cutouts. The challenge here lies in standing out, ensuring consistency, and adhering to licensing and attribution standards,” he told TechCrunch over email.
Konigsberg added that brands didn’t adopt AI-generated video solutions until now because it was challenging to maintain quality at scale. He hinted, however, that recent improvements in models could make these tools more effective for mass use.
