An Exclusive Look Inside Vacheron Constantin’s Grand Reopening Of Flagship Melbourne Boutique

After a brief closure, Vacheron Constantin invited a select group of media to attend the grand reopening of the Swiss luxury watch brand’s flagship Melbourne boutique… and after an exclusive tour and touch and feel of the manufacture’s most sought-after pieces, we can say it was certainly worth the wait.

With its seamless fusion of history, artistry, and innovation, the newly reopened boutique at 88 Collins Street sits as a must-visit destination for both seasoned collectors and those new to the world of haute horlogerie. Celebrating 270 years of quest for excellence, this is more than just a retail space in one of Melbourne’s most popular postcodes, it’s an invitation to experience the Maison in an environment that celebrates both Swiss watchmaking heritage and Australia’s unique cultural identity.

Vacheron Constantin honours Australia’s Indigenous culture. Image: Vacheron Constantin

Vacheron Constantin Marks 270 Years With A Melbourne Renovation

We’re only in March, but Vacheron has had quite the year. But then again, it’s not every day you celebrate a 270 year anniversary… and if there’s one thing we’ve learnt over the years, this Swiss manufacture – one of the Holy Trinity of luxury timekeeping – never misses an opportunity to celebrate an anniversary.

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At this boutique, Vacheron’s visitors can admire exceptional creations such as the Overseas, Patrimony, and Traditionnelle collections, as well as limited editions that embody the Maison’s legacy of technical mastery and aesthetic refinement.

Vacheron Honours Australian Culture

Inside, Vacheron’s enduring commitment to hospitality shines through, with a unique space inspired by its Australian surroundings: a private salon designed to evoke the country’s natural beauty and rich cultural heritage; a deep ocean blue carpet mirrors the vast coastline, setting a tranquil tone; and the Broun Room which embraces earthy tones and natural materials.

The team behind the rebuild sourced local materials for many of the boutique’s more intricate fittings, such as a striking 3D Maltese cross crafted from anchors, whilst the nearby Boomerang Bar honours Australia’s Indigenous culture and diverse landscapes.

A place to relax and inspect Vacheron’s novelties. Image: Vacheron Constantin

In keeping with Vacheron Constantin’s dedication to preserving traditional horology, the boutique also provides access to expert watchmakers for Australia’s discerning enthusiasts. Here, visitors are treated to exclusive one-on-one servicing to ensure that every timepiece worn and sold receives the same meticulous level of care and attention it deserves.

Customers can also enjoy the Swiss Maison’s bespoke customisation, from engraving to strap selection, offering a deeper level of personalisation for your next big ticket purchase.

Walking around the new space, the Swiss company’s motto Faire mieux si possible, ce qui est toujours possible (Do better if possible, and that is always possible) feels rather poignant. It’s a luxury watch-lover’s dream and certainly one to check out during your next trip into Melbourne’s CBD.

Vacheron Constantin Melbourne Boutique

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