Hilton Honors reduces the value of stays at luxury properties
Another devaluation. Hilton Honors increased the price for its most expensive properties up to 200,000 Hilton Honors points per night. Hilton Honors has devalued its properties twice in the past six months. Select properties saw their prices rise last December. This is the second Hilton Honors devaluation we’ve seen in the past six months, with select properties rising in price last December.
This change affects high-end properties like Waldorf Astoria Maldives Ithaafushi, where we now see 200,000-point nights when standard award nights are available. These nights used to cost 150,000 points per night, representing a more than 30% increase in award pricing at Hilton’s most sought-after properties.
HILTON
This isn’t the only property that has gotten more expensive. Other high-end properties, including Mexico’s Waldorf Astoria Los Cabos Pedregal, which rose from 140,000 points per night to 190,000 points per night, have also jumped up in price.
HILTON
Meanwhile, standard room rewards at the South Bank in Turks and Caicos have risen from 130,000 points per night to 180,000 points per night, according to DansDeals.
HILTON
“Similar to how our hotels adjust their room rates based on supply and demand, we routinely monitor and occasionally adjust Hilton Honors reward pricing to more closely correlate to market demand. Hilton Honors continues to provide flexibility, choice and incredible value to our most loyal customers,” a Hilton representative told TPG via email. This range indicates that Hilton could be moving toward a more dynamic pricing model for standard rewards. Previously, this variance was reserved primarily for premium room rewards. This range signals that Hilton could be moving toward a more dynamic pricing model for standard rewards — previously, this variance was largely reserved for premium room rewards.
HILTON
We’re seeing the same at Oceana Santa Monica, where standard room rates now range between 105,000 and 110,000 points per night.
HILTON
On the bright side, Hilton still offers ways to get more value from your points. Hilton elite members still get a fifth night free, which means you can use it to cover one-fifth your stay. You can earn Hilton elite status easily with Hilton’s suite of cobranded credit cards, each offering some level of elite status.
Likewise, the free night certificates that come with select Hilton American Express cards remain uncapped, meaning you can still use them for standard night rewards at many of these properties.
Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts
By signing up, you will receive newsletters and promotional content and agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You can unsubscribe anytime. Your points are likely to never be worth more than they are now.
