Pete Davidson’s tattoo-free muscles in Reformation’s Sexy Valentine’s Day Campaign
Valentine’s Day has just gotten a whole lot more sweet! Pete Davidson and Reformation hard launched their relationship with a campaign titled, Pete Davidson, Official Boyfriend of Reformation, just in time for this year’s holiday.
Shop Pete Davidson x Reformation
The comedian, 31, is seen flexing his ink-free muscles in the line’s sustainably made pieces, including a limited-edition Official Boyfriend crewneck sweatshirt and branded boxer briefs.
Angelo Pennetta
Davidson, who has been laser removing over 100 tattoos since 2020, is also shown in the company’s campaign video, where he takes on the role of a supportive boyfriend shopping with his girlfriend.
“For the past few years, my favorite side gig, the one thing that’s given me a space to collect myself, refocus my energy, revitalize my spirit, is coming in here a couple times a week and being the perfect boyfriend,” the Saturday Night Live alum says while heading to Reformation’s flagship store in New York City. “Obviously, it is just a name. Who is perfect? “And who wants to be?” He quips.
Angelo Penetta
“But it’s just a way to let the world know that I am someone’s boyfriend, and I take this seriously. I am with her when I am with her. I don’t try to be perfect. Why would you try to be perfect? I’m just putting in the work to make the world a little better,” he adds.
Shop must-haves from the collection below:
RELATED CONTENT:
