Customers who bought V8 engines will have no problem switching to electric
- Mercedes-AMG CEO Michael Schiebe claimed buyers will have no problem ditching V8 in favor of electric powertrains.
Mercedes-AMG CEO Michael Schiebe previously admitted that customers need some time to get excited for electric technology. He added that it’s important for them to be open-minded.
AMG CEO: People Will Move on From V8 to EV
Fast-forward recently, the AMG boss continued his rather controversial electrification narrative. According to Schiebe, buyers will have no problem switching from a big V8 engine to electric.
“Customers who came to the brand because of the V-8 did not come because they just wanted to have a big engine,” explained Schiebe in an interview with Autocar UK. The AMG boss believes that customers are more interested in technology than high-performance engines. He believes they will likely embrace electric vehicles (EVs) equipped with the latest technology.
Like Shifting from Keyboard Phones to Smartphones
Mercedes-Benz Australia CEO Jaime Cohen somehow shared the same sentiment as Schieber. He expressed his confidence during the launch of the V8-powered Mercedes-AMG GLC 63, in Australia. He likened the shift to the way consumers eventually moved away from mobile phones with keyboards in favor of smartphones.
“So that progress takes some time, and in the end, it is successful because it is a a good product and that is what convinces people,” Cohen pointed out in a conversation with Autralia-based Carsales.
Mercedes to Continue Offering the V8
On the bright side, AMG confirmed it is still working on new V8 engine models amid the slow turnaround of Mercedes’ EV sales. AMG confirms it is still working on new V8 engine models despite the slow turnaround of Mercedes’ EV sales.
