Autofinity data enhances dealer margin potential
Autofinity is helping dealers achieve better margins by boosting ratings on classified websites, ensuring that vehicles are more accurately described, leading to higher residual values.
Using its ViHUB platform, which aggregates detailed vehicle information from multiple sources, Autofinity can now provide automated, accurate descriptions of standard and optional features.
Enhancing manufacturer basic build data – the information supplied to the production line. This means that features like ‘cupholders or’seatbelts are now highlighted.’ The data was full of acronyms and had no meaning to consumers. Our retail platform turned the data into something that’s relevant and rich for the consumer.
“We’ve enhanced the data so much that the dealer can highlight the car’s key features including optional items that are fitted on the vehicle over standard. The system is now so sophisticated that it knows which pieces of equipment is available with each derivative which doesn’t rely on staff keying in highlights themselves.”
The UK’s leading event for motor retailers – Wednesday, November 13.
Automotive Management Live 2024 welcomes motor retail managers from across the UK to discover business improvements, to understand best practice and to network with fellow dealers and suppliers.
Topics this year will include agency business models, the brands now entering the UK new car market, used car stock management and more. It’s free to attend, but you’ll need to register.
Venue: NEC, Birmingham
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Aimee Turner, deputy editor of AM, has covered the international transportation industry for over 20 years as a B2B specialist editor and journalist. She has developed a specialization in safety, regulatory and environmental issues that affect advanced technology companies in their pursuit of safer, more efficient and sustainable transportation modes.
