14 Best Fashion Brands and New Designers to Know in 2024
Paolina Russo
James Cochrane
Russo and co-founder Lucile Guilmar merge their personal pasts with the future of fashion to create knit tops and floaty dresses.
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Paolina Russo Patchwork Illusion Colorblock Tank
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Paolina Russo Warrior Space Dye Sweater Miniskirt
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Paolina Russo Sleeveless Bias Cut Minidress
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Fidan Noruzova
Fidan Noruzova
This modernist Moldova-based brand puts surprising, experimental twists on classic silhouettes.
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Fidan Novruzova Malvina Jacket
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Fidan Novruzova Emma Cardigan
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Fidan Novruzova Giada Shorts
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The Garment
James Cochrane
The Garment refers to itself as a “monochrome universe,” it’s one all minimalists will want to live in.
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The Garment Tanzania Dress
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The Garment Catania Skirt
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The Garment Black V-Neck Vest
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Karoline Vitto
WWD//Getty Images
Karoline Vitto’s designs emphasize and celebrate parts of the female form that other designers cover up—curves are a focal point.
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Karoline Vitto Barely There Dress
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Karoline Vitto Belly Button Trousers
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Karoline Vitto Asymmetric High Neck Top
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Veronica De Piante
Courtesy Veronica De Piante
Veronica De Piante’s elegant, timeless pieces are made in small batches by family-run factories in Italy.
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Veronica De Piante Harper Dress
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Veronica De Piante Stephanie Blazer
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Veronica De Piante Christy Wool and Silk-Blend Georgette Gown
Halie LeSavage is the fashion commerce editor at Harper’s BAZAAR. Her style reporting covers everything from reviewing the best designer products to profiling emerging brands and designers. Previously, she was the founding retail writer at Morning Brew and a fashion associate at Glamour.
Aemilia Madden is a freelance writer, editor, and consultant with over 10 years of experience in the fashion industry. She’s written for publications including Vogue, Harper’s Bazaar, W, and Fashionista. Previously, she was the senior fashion editor at The Zoe Report. In her time away from the internet, Aemilia is probably out on a hike.
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